As a destination, the Applegate Valley is at a critical juncture. To date visitation has been relatively light, as have visitor impacts. Strong trends in the tourism industry indicate that the valley is poised to receive a significant uptick in visitors. Our burgeoning wine production, outdoor recreation offerings, and sense of being just off the beaten path align with visitor preferences.
AGA has partnered with Travel Southern Oregon, The Ford Family Foundation, and Destination Management Associates to develop a Destination Management Plan for the Applegate Valley. See the executive summary for more information: Destination Management Plan Executive Summary
The plan is intended to benefit the artists, farmers and food producers, public and private land managers, event producers, and outdoor enthusiasts that make the Applegate Valley special. Recommendations from the plan include: